Sun’s Up Studio + Michelle McSwain Photography

Role: Art Direction · Brand Strategy · Visual Identity · Website Design & Build
Freelance Client

Sun's Up Creative is a Los Angeles studio that's equal parts photography rental space and creative gathering spot—an extension of lifestyle photographer Michelle McSwain's own bright, joyful style. 

What began as a brand project for the studio space soon grew into a broader collaboration. Michelle's photography business needed a unified identity to match the caliber of her work. So I reimagined the brand in its entirety, developing a cohesive visual system and building a new website that carried one visual language across both the studio and the photography businesses. The result connects Michelle's commercial work and her physical space with a single identity as warm and playful as the images she's known for.